Facing globalization issues such as the corona pandemic (Covid-19), widespread wildfires in Australia, climate change, environmental pollution, economic crisis and the spread of information technology and Social media, managers are advised to have a collaborative development approach that goes beyond traditional boundaries in order to successfully manage global brands and sustainable development.

The course introduces sustainable business development, focusing on environmental and social factors. The program provides students with an understanding of Corporate Social Responsibility (CSR) issues related to personnel management, management of supply chain changes, finance, accounting and non-financial reporting. main. The course addresses stakeholder approaches related to strategic management, branding through CSR, CSR in the supply chain, compliance with global labor standards and environmental management systems. and social, voluntary sustainability reporting and socially responsible investment.

Students will gain knowledge of how corporations integrate CSR issues to identify new business opportunities, communicate with stakeholders, compete in the global marketplace and address requirements. demand and environmental and social sustainability requirements of companies at the beginning of the 21st century. Thereby, it is possible to establish and know how to guide the way for businesses to develop sustainable business.

Sustainable business and CSR relate to the management of environmental, social and economic aspects. In a world where a company's reputation is essential to the success of its business, CSR and focus on responsible stakeholder dialogue and responsible business development can enhance market share. CSR strategies and models of sustainable business development can include optimizing operational efficiency to increase workplace productivity (human resource management) and reduce costs associated with environmental risks or society