Customer Relationship Management

Customer relationship management (CRM) is a business strategy that maximizes profitability and customer satisfaction through organization around customer segments and implementation of customer-oriented processes. row. The course helps learners to deeply understand the core concepts of customer value, customer experience, customer portfolio, customer lifecycle, customer data, and customer management strategy concepts. The course also provides basic content about the importance of CRM, customer value analysis and customer differentiation by value, sources of customer value creation, customer experience management, and management. customer portfolio, customer lifecycle management, customer database, customer-oriented corporate culture, organizational issues in customer relationships. The course also provides knowledge of the relationship between Customer Relationship Management and Sales and Marketing. In addition, the course also provides knowledge of organizations implementing CRM activities in enterprises, performing assessment and adjustment of customer relationship management activities. Through the course, learners will improve and improve their thinking skills, teamwork skills and some other skills to integrate easily after graduation.