Market Access: Concepts and Information Tools

The course content is an integral part of developing an import and export strategy for the work that an importer and exporter must prepare to collect and analyze such as: Defining the target market. ; competitor analysis; select import-export business products, analyze market conditions in the importing country to ensure successful penetration of foreign markets. The course provides learners with relevant knowledge to access export and import markets. After the course, trainees will have certain knowledge about the national policy tools applicable to import and export goods. In addition, students can collect this information, identify target markets and select business products in their import-export strategy.