Media characteristics in integrated marketing communications

The course Characteristics of media in integrated marketing communication activities takes about 3-4 weeks to complete. This course includes 3 modules with the following contents: Overview of communication, elements of the communication process, concepts and criteria for classifying media as well as the concept and role of integrated marketing activities; Characteristics, advantages and disadvantages of mass media such as newspapers and social networks with marketing activities in the current context; Direct media. The form of testing and evaluation is in the form of multiple choice after each topic, each module and at the end of the course.