Course Information
Digital Marketing focuses largely on communication activities in the internet environment. If Marketing activities are classified based on 4Ps, the last P is Promotion including activities related to communication and techniques to promote the sale of products in a short time, so it can be seen that the position of Digital Marketing is largely in Promotion.
This course will provide learners with theoretical knowledge related to Digital Marketing, as well as guide learners on how to use electronic communication tools with the best effect.
Topics (3)
This module introduces learners to information about lecturers, course content, course duration and assessment criteria
Slide
This module introduces learners to overview about Digital marketing
Slide, Script, Quiz
This module introduces learners to Media channels and media plans
Slide, Script, Quiz
Instructor
ThS. Lê Duy Khang
Lĩnh vực nghiên cứu: Digital Marketing, Marketing
Đơn vị công tác: Khoa Quản trị kinh doanh, Trường Đại học Mở TPHCM
