Course Information
The course of BankMarketing helps learners to gain basic knowledge about service marketing in banking sector, characteristics of banking and financial services, and buying behaviors in financial services of individual customets and corporate customers. Therefore, learners can understand and use marketing tools in business activities of commercial banks.
Topics (5)
In this Module, learners will be introduced to the characteristics of banking services and the differences between banking services and conventional services.
Quiz, Slide
This module introduces learners to the buying behavior in financial services of individual customers.
Quiz, Slide
This module introduces learners to the buying behavior in financial services of corporate customers
Quiz, Slide
In this Module, learners will familiarize themselves with the concept of market segmentation.
Quiz, Slide
This module introduces learners to the concept, characteristics, classification, structure of banking services.
Quiz, Slide
Instructor
ThS. Ngô Thành Trung
Lĩnh vực nghiên cứu: Ngân hàng thương mại, Marketing Ngân hàng
Đơn vị công tác: Khoa Tài chính - Ngân hàng, Trường Đại học Mở TPHCM
