Course Information
The course equips learners with basic, systematic knowledge and skills of business planning in businesses, thereby helping learners apply the necessary knowledge and skills so that they can synthesize and formulate a business plan from describing the form of businesses, determining business goals, analyzing markets, making marketing plans and operating the business, estimating the required capital, and evaluating profitability, return on capital.
Topics (6)
This module introduces learners to the concept and role of business planning as well as the business planning process for businesses.
Slide
In this Module, learners will learn the steps of analyzing the external environment of the business.
Quiz, Slide
Upon completion of this module, learners can use market research tools as well as analyze customers and competitor.
Slide
Upon completion of this module, learners can use market research tools as well as analyze customers and competitor.
Quiz, Slide
This module explains to the learners the importance of production-operation planning and production-operation planning processes.
Quiz, Script, Slide
This module explains to the learner the importance of service planning and service planning process
Quiz, Slide
Instructor
ThS. Đoàn Thị Thanh Thúy
Lĩnh vực nghiên cứu: Quản trị kinh doanh
Đơn vị công tác: Khoa Quản trị kinh doanh, Trường Đại học Mở TPHCM
